Tata Motors is the largest multinational company in India that is associated with 114 companies and 8 different business subsidiaries. Their business involves automobiles, computer manufacturing, steel, hotel, and many more fields.
In the year 1868 Jamsetji Tata started the business and produced its first passenger car in 1986. The company now runs its operation in more than 80 countries across the world.
In this article, we will cover the amazing journey of Tata and tell you about the Tata car logo’s meaning as well as every detail regarding this topic. So without further ado, let’s start the discussion.
Basic Information about Tata Motors
Founder: J. R. D. Tata
Headquarters: Mumbai, Maharashtra, India
Area Served: Worldwide
Parent: Tata Group
Official Site: www.tatamotors.com
Tata Company Logo Meaning and History
From manufacturing trucks to military cars, Tata is the name of trust for every kind of vehicle. The company first started to produce vehicles in 1960. Its first car was a copy of the Daimler Benz. It took almost 30 years for Tata to prepare their own car.
As Tata is India’s largest commercial car brand, you can see countless vehicles in this country with the Tata company logo.
In the following segment, we will discuss the Tata logo history and how it changes over the years. Take a close look to learn further.
1945 – 1988
Tata Motors first created its logo in 1945. The logo contained a round design. In the middle, the uppercase letter “T” was engraved. The sign stayed with the company for almost 30 years.
1988 – 2003
In 1988, Tata decided to go for a simplified yet modern design. It introduced a shape that contain the Tata emblem and uppercase lettering saying “TATA”. The whole shape is drawn in dark blue color against a white background.
Here the emblem features the letter “T” that almost looked like two roads. It also somehow looks like a steering wheel.
On the other hand, the logotype was designed using the sans-serif typeface. The horizontal bar in “A” was removed from both letters.
2003 – Now
Tata Motors last changed its logo in 2003. The company adopts a more minimalistic form this time. The graphical emblem is removed and now it features only two words.
This Tata Motors symbol is written in a lighter shade of blue than the previous one. Furthermore, among two words, the design of “TATA” remain the same as the previous version. And “MOTORS” is engraved using a lighter sans-serif font.
Tata Motors Logo and Tagline
Like the eye-catching logo, Tata also comes with several taglines that perfectly describe the company’s vision. Some of the famous Tata Motors taglines are –
- Connecting Aspiration
- Desh Ki Truck
- Drive Your Own Life
- More Dreams in Every Car
That’s all about the Tata car logo meaning and the history. And it’s truly praiseworthy how this brand come this far from a developed country and continued its operation for this long. Tata is indeed the future of India.
Hopefully, we will get much more amazing innovation from this company.